Desks and chairs manufacturing industry to keep up with The Times

Now, the arrival of the Internet era, if you are still in the traditional marketing model, then you are out, the Internet has reshuffled the entire furniture industry, some brand merchants with the help of e-commerce platforms, to create a "physical store + network stores, on-site experience + network display" online and offline combination of marketing model, in order to tap the huge network consumption mainstream resources, Expand the consumer base. It has realized the perfect combination of traditional industry and mobile e-commerce, which also highlights the formation of a new furniture e-commerce ecosystem under the current increasingly open e-commerce platform.

In China's furniture industry, traditional enterprises, especially time-honored enterprises, have accumulated profound manufacturing advantages and good reputation for products and services through years of intensive cultivation in traditional retail channels, so they do not need special treatment in terms of entry fees. Their greater wish is to use the new channels of e-commerce to make efforts to tap the huge network traffic and realize efficient traffic realization.

With the deep penetration of Internet socialization and localization, as well as the particularity of home products themselves, "experience" plays a pivotal role in both e-commerce channels and traditional retail channels.

E-commerce is the trend of The Times. The most terrible thing in the future is that e-commerce will turn stores into online shopping experience bases. There are already signs of this trend. This has also created a crisis for traditional manufacturers, who are looking for new development models that can fully integrate offline business opportunities with the advantages of the Internet to maintain their market position. For them, the opening of the e-commerce O2O platform is undoubtedly an important opportunity to actively embrace the tide of Internet development and the risk of electric shock is small.

The future is the era of e-commerce, furniture companies should seize the reform, in the moment of challenges and opportunities, only keep up with the pace of reform of The Times, in order to comply with the development of the industry.

Article by: Apartment bed, desk and chair www.sdfumei.com Fumei seat Co., Ltd. arrangement provided, the views of this article do not represent the views of this site