Why should the furniture industry improve its service quality and level?
The business model in the information age emphasizes speed and efficiency. Extensive publicity and comprehensive product information are essential, and the only e-commerce that can meet these requirements is. It can also be seen that no matter how many problems exist in e-commerce, the market will not be eliminated from the market if it wants to develop. Moreover, as consumers are familiar with online shopping furniture, in the near future, online shopping furniture is likely to be like buying clothes, directly on the network to complete the purchase activity, without going to the experience store for physical experience.
Completing furniture purchase directly on the network will become the easiest way for furniture e-commerce to operate. Because of this, furniture e-commerce must improve its own service quality and level.
Because e-commerce is through network marketing, the virtual nature of the network will help consumers save a lot of effort, but at the same time, consumers will shift their attention to other places. Furniture quality, needless to say, is the basic requirement of online shopping furniture, and a higher level of requirements is the after-sales service provided by e-commerce.
Since the floor enterprises have been running e-commerce, the problem of difficult returns has been criticized by consumers and has become a stumbling block to the development of e-commerce. At present, the differentiated route of flooring products is not clear, and consumers' consideration of floor e-commerce will be more based on service. Therefore, in the current network marketing, the most important thing to do is to overcome the difficulty of service.
First of all, furniture companies can not turn products into upper and lower layers of skin because of the virtual nature of the network. Excellent quality can enhance the status of enterprises in the minds of consumers and reduce the probability of returns and exchanges to reduce the operating costs of e-commerce; Secondly, enterprises must further improve the network marketing mechanism, there is no clear rules as the basis, will inevitably produce unnecessary disputes; Finally, furniture e-commerce involves not only the quality of furniture products, but also logistics issues, logistics belongs to the uncontrollable factors of furniture companies, how to reach a consensus on cooperation with logistics is a development factor that furniture companies must consider.
Article by: Apartment bed, desk and chair www.sdfumei.com Fumei seat Co., Ltd. arrangement provided, the views of this article do not represent the views of this site
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